Yuzu-san: author and yuzu-ability expert will be joining us for a monthly post on our blog. He is currently writing a book on usability to be published in 2012. Noted for his balanced views on User Centered Design, Usability, Emotional Design and its relationship to sheer aesthetic Visual Design.
Design that is fresh and results that are fruitful. We focus on keeping our clients happy and their businesses successful. From a simple brochure site to mobile creative, we can handle it all with finesse and expertise.
YuzuLife is a team effort with most of the focus on the work. Yuzu-san says it best, "In the West, too much attention goes to the personalities involved in the creative process and not to the work itself. In Japan we take a broader view. While hierarchies are respected and key individuals seen as an important part of the overall mechanism, the greater focus is on a successful result. That type of thinking applies to company culture as well, we don't personalize work culture or have a particular type of employee. All workers are cogs, albeit with different names, appearance and titles. At the end of the day, it's about the work, not trendiness of any kind."
We are a completely virtual shop. This includes initial kickoff meetings and design reviews.