Archive for February, 2011

A case for simplicity

Friday, February 18th, 2011

Maybe because I’m half Japanese, I like simple things. I can’t stand clutter of any kind. I know when marketers test different Landing Pages for click-throughs, the tacky design always wins out over the nicer ones, but I don’t care. I will always give good design a fighting chance.

As a starting point my experience matters first – for UX and everything related to design. If something doesn’t work for me, there’s a good reason why. Because I’m the expert. My eye is trained like a sumi brush. But more importantly I know what works and what doesn’t.

The interesting thing is – when you pare things down, you begin to understand how to use emptiness as a design element. Empty space then begins to drive the visual design, even more than the actual content. It’s all very Zen. It takes a certain amount of bravery to keep things minimal and not over embellish. And you’ve got to know when it’s time to toss out a bad idea.

Lately the web is starting to look like Grandma’s attic with all the Web 2.0 accoutrements. There’s so much to sort through – from vintage desk tops to spilled coffee. I’m wondering what’s beneath it all. Maybe nothing….